By Theresa Pichelmeyer, Ed.D., RN
President & CEO, Valley VNA Senior Care
For those of us who have found our calling in caring for older adults, we often describe our work with words like compassion, expertise, and dignity. These are powerful words and guiding principles for my vocation and style of leadership. I expect our team members to internalize these values and integrate them into every interaction with residents, clients, and one another.
In recent months, I have also had the distinctive opportunity to participate in the design of forthcoming new and remodeled living spaces at Valley VNA. Our group has learned about tangible ways to literally build compassion, expertise, and dignity into our plans. Expert architects and designers help senior communities enhance their residents’ lives while simultaneously helping caregivers do their jobs more comfortably and families visit more joyfully. Here are a couple of examples of designing for dignity—and delight:
When a senior living community invests in more natural light, modern finishes, and even on-trend painted wood trim, they are helping to eliminate barriers between “inside” and “outside.” The step across the threshold is to visit and work and volunteer in a space that is designed for the dignity and delight of all people. And that is our highest calling.
April 8, 2021
PRESS RELEASE
The 113-year-old nonprofit in Neenah launches public phase of
$3.25 million fundraising campaign to support campus enhancements
at a time when senior living quality and safety is more critical than ever.
While long planned and underway before the pandemic arrived, Neenah’s Valley VNA Senior Care administration knew that improving safety, enhancing quality of life for residents, and incorporating additional air quality measures was important. Architects were selected, facility improvement plans were drawn, a campaign cabinet gathered, and a quiet phase of fundraising began. Little did they know that in March 2020 their efforts to improve their campus would be heightened.
Today, with over 50 percent of the campaign goal raised, Valley VNA Senior Care leaders launch the public phase of Caring for Generations: a campaign to ensure quality care for those we love. The $3.25 million fundraising initiative will support a $6.25 million building project for the 113-year-old nonprofit in the Neenah and Menasha community.
“We had a campus renovation plan, and this year has proven how critical it is for us to complete that plan,” said Theresa Pichelmeyer, Valley VNA Senior Care President and CEO. “Our residents deserve the best—as do our staff. We want to be the place for people to choose for safe care with the most talented caregivers. This past year has certainly pushed us like we have never been pushed in over 100 years of service. Yet, it only strengthens our desire to keep offering outstanding care, to keep improving, keep delivering, and keep going. Even when it’s hard. By having the community help us make our plans a reality would be a welcomed gift to our residents and team.”
The results of this campaign will provide building renovations to ensure that people with dementia or increased physical requirements will be better accommodated and enjoy their surroundings.
Fundraising efforts will run through the end of 2021. Based on current plans, breaking ground will begin in mid-2021 for the phased building project. The building project will be broken into three to five steps depending on how quickly and fully the campaign goal is reached.
One highlight of the project will be to enhance the air filtration systems to help eliminate the spread of airborne diseases. The addition and renovation provide opportunities to improve on the environmental air quality in order to more effectively combat or prevent virus outbreaks.
The Caring for Generations campaign will also enable Valley VNA Senior Care to enhance and advance the safety of common area spaces such as kitchens, dining areas and lounges. Other living quarters, outdoor courtyards and special amenities like the Namaste Room, Fitness Center, and other spaces will all be added or improved.
“Our residents have rich and fulfilling lives,” said Christy Feuerstahler, Valley VNA Senior Care Music Coordinator. “Some were soldiers, professors, dentists, doctors or farmers. They are
parents and grandparents, aunts and uncles, longtime neighbors, or best friends. Now at this stage of their lives, we are their home. We love and support them here and provide the quality of life they deserve. This campaign will help us do even more on their behalf.”
To advance the planned improvements, Valley VNA Senior Care is funding 50 percent of the proposed capital expenditures with hope that the community will assist with the other 50 percent—thereby allowing more improvements than the nonprofit organization could do alone. Valley VNA Senior Care will continue to fund its normal operating expenses during the campus upgrade project through financial planning and budgeting.
“Valley VNA supports families who need a safe place for their loved ones to go when they require specialized care and a place to feel at home,” said Frank Kearny, Valley VNA Senior Care Board President and campaign chair. “We support staying in your home as long as possible, but to have this amazing caregiving gem in our community when additional care is needed is a true gift. To be a part of the next chapter and help Valley VNA evolve to meet changing community needs is a privilege.”
Learn more about Caring for Generations.
By Theresa Pichelmeyer, Ed.D., RN, President & CEO, Valley VNA Senior Care
Caring for older people is an opportunity to celebrate diversity. As we hold more conversations about recognizing and valuing the different gifts and backgrounds of every person, older people are still often lumped into imprecise and over-generalized groups like “seniors” or “retirees.” True, this is shorthand for communicating a similar age group, usually people age 65 or older, but the talents, abilities, preferences, and personalities of this age group only expand from there.
I read an excellent quote from Ina Jaffe in The Atlantic a while ago. A reporter at NPR who covers aging, Jaffe said, “Older adults now have the most diverse life experiences of any age group. Some are working, some are retired, some are hitting the gym every day, others suffer with chronic disabilities. Some are traveling around the world, some are raising their grandchildren, and they represent as many as three different generations. There’s no one term that can conjure up that variety.”
We come to know older people when they choose to live in a senior living community or engage with home care workers so they can stay safe and healthy in their homes. We meet women who’ve raised big families and always worked from home, retired secretaries, pharmacists, and business executives, and long-time college professors, milkmen, and postal carriers. We come to know veterans, expert cooks and bakers, woodworkers, musicians, world travelers, immigrants, politicians, and speakers of multiple languages.
When it comes to direct caregiving, well-trained and experienced caregivers intentionally learn their residents’ and clients’ preferences. Family members especially comment on how we know and respect their loved one’s favorite conversation topics, preferred snacks and beverages, desire for an early (or late) bedtime, or even the need to get outside in the fresh air to garden or take a rickshaw ride. If an older person experiences anxiety, activities staff are engaged to help sooth them, from comforting music and lighting to aromatherapy and other calming activities that they enjoy.
There are so many reasons to celebrate older adults, and this diversity is one of my favorite things about my career in health care. The next time you have a chance to speak up for diversity, speak up for older adults. Then take time to listen to one of their stories—you’ll be wiser in the end.
By Theresa Pichelmeyer, EdD, RN, President & CEO of Valley VNA Senior Care
Because our team at Valley VNA works on behalf of seniors and their families, we have been struck with how many of the old ways from the old days have reappeared in our lives over the past year. To be honest, we aren’t ready to give them back to the history books. We are turning the page to a fresh new calendar, and there is a renewed sense of hope in the air. Here are some of the discoveries we plan to hold dear in the new year:
Getting Out and About—Drive-in movies returned to many communities over the past year, and the idea of a leisurely Sunday (or any day) drive has made a happy reappearance, with the added bonus of drive-through ice cream treats. We’ve all learned how to make video calls, and just think how that used to sound so daunting! Some of our residents have even gotten video tours of their grandchildren’s dorm rooms, a special treat they would not have otherwise experienced.
The Nature of Things—If you tried to buy a bicycle or kayak in the past year, you understand that lots of other people also turned to nature for recreation and serenity. There is nothing like floating down a river and eyeing turtles on a sunny log. Those turtles, and their woodland neighbors, carry on in the midst of other worldly concerns. It feels good to connect to this continuity and calm. Many of our residents remember long days at the lake or at grandma’s farm, working and playing outside until dinnertime. Fresh air never gets old.
Good Mail—It’s the opposite of “junk mail!” The letters, cards, art projects, and small gifts that were sent amongst family members in the past year have been amazing. New pen pal relationships have flourished and young people have learned the art of letter-writing with their grandparents and other special friends. We love seeing our residents send and receive “good mail” because it brings back memories of the postman’s deliveries from days gone by. These messages with their cursive handwriting and pretty stamps will be saved for years to come.
Visiting Made Easy—True, it hasn’t always been easy to visit one another in person. But did you notice how some of the new visiting rules were actually kind of liberating? Perhaps you’ve had a friend over for coffee—on the front porch, socially distanced, and they bring their own mug? Or held a small gathering in the backyard around the fire pit, each chair adorned with its own mismatched cozy blanket? In the beforetimes, you may have felt obligated to clean your entire house! We realized it’s time spent together that matters. Let’s never lose sight of how much a short visit cheers the people we love, especially seniors.
Hold onto the lessons we’ve learned in the past year and continue to value the humanity of each person. Here’s to hope and health in 2021.
By Theresa Pichelmeyer, EdD, RN, President & CEO of Valley VNA Senior Care
Many people experience the stigma and fear of a dementia diagnosis, either for themselves or a loved one. At Valley VNA, we care for our clients, residents, and families who are experiencing Alzheimer’s or other forms of dementia. One of our goals is to help families appreciate and embrace this time in the person’s life without fear, embarrassment, or uneasiness.
The fear and stigma associated with dementia is often tied to our culture, one that primarily defines relationships around usefulness or pleasure, like a series of transactions. The fear of developing dementia is about being abandoned by friends or family because we will no longer be able to contribute anything “useful” or enjoyable to the relationship.
My friend and colleague, Rev. John McFadden, once explained to me Aristotle’s definition of virtuous friendship centered on genuine commitment to help one another become better people. We wish good for our friends, seek to guard and protect them, spend time with them, and share in their joys and sorrows. In a virtuous friendship, we are not free to abandon our friends who journey into dementia. We are obligated to live our lives as companions to one another. This is our mission. Consider re-framing your view of Alzheimer’s and dementia like this:
During COVID-19, we may not be physically present to our family members or friends. But stay committed to your virtuous friendships through phone calls, video visits, cards or letters, and sending gifts. We all need more love and care than ever, and this includes our people with dementia.
It’s a Good Choice in Difficult Times
By Angela Franz, Administrator, Independent & Assisted Living at Valley VNA Senior Care
This is Assisted Living Week in the U.S., a time when we celebrate our residents and staff and take time to explain the benefits of living in an assisted living community. Because this year has been so different—and difficult—in the midst of the COVID-19 pandemic, we have become accustom to hearing distressing news about communal living situations, especially for seniors. At Valley VNA, we take the safety of our residents and staff extremely seriously. On top of the already focused housekeeping protocols and caregiving safety measures for our residents, we immediately instituted all CDC guidelines for long term care facilities. We are doing our best to stop the virus from entering our building, but that means a lot of you have been stopped from visiting your loved ones as usual, too. This is incredibly sad, and it breaks our hearts just like it does yours.
I do think, however, that there are real advantages to living in a senior community during a time of societal upheaval like that which we are experiencing. When I think of our residents who might otherwise be living alone or with an elderly spouse, I am happy to know that their home at Valley VNA provides daily services and interpersonal contact that keeps them safe and healthy. As family members, you should be proud and confident in your decision to help your loved one join the Valley VNA community. Consider this:
I believe now more than ever, assisted living communities are making lives better during very difficult times. Or, as the slogan goes this year, Assisted Living is EssentiAL. Thank you for your love and support during this extraordinary year.
Valley VNA Life Enrichment Ramps Up in the Time of COVID-19
By Joelin Mueller, Life Enrichment Team Lead at Valley VNA Senior Care
Connecting on FaceTime
As soon as COVID-19 became a reality, I knew that our life enrichment programs like music appreciation, games, art and crafts, and other fellowship activities would have to take a new form. I was even more motivated to make sure our residents lived their best possible lives because they would be indefinitely cut off from in-person visits with the people they love most. First, we shifted many of our programs from once or twice per week to three of four offerings per week. This allowed for proper social distancing, but still gave everyone a chance to get out of their rooms or apartments for some fun and healthy interaction. This plan works especially well for trivia and crafts. We also adjusted some of our programming so residents could participate from their own rooms or apartments. For example, I created an in-room bingo game. Every Tuesday, each person gets five scratch-off bingo cards and a set of selected numbers. They play individually and can win 25 cents per bingo. We go around and pay them their winnings every week, and everyone really seems to enjoy playing this way.
Our team also committed to delivering some of our special programming, like Namaste Care care for residents with severe dementia, on an individual basis in each person’s room. One component of Namaste Care is to play calming nature videos, and the staff on the individual courts have really stepped up to help us start videos and get our equipment in place. The teamwork has been amazing.
Giant Kerplunk game!
Speaking of teamwork, Jimmy our maintenance man built us two corn hole games and a giant Kerplunk game that we can use outside when we host our lemonade socials. The sunshine is so important for everyone’s mental and physical health, and we are very careful about residents wearing masks and staying at least six feet apart even when we are outdoors. Even our raised bed gardens, many of them adopted by individual residents, are getting watered and cultivated. This year, we simply have to stagger everyone’s turn to be on the garden patio so they stay far enough apart. And the new ideas haven’t stopped coming. We’ve started a schedule of Neenah bus tours to get out and see the flowers and parks, complete with a stop for ice cream. We keep the number of riders low, but can do up to four rides on a given day, so most people have a chance to sign up.
The most important part of our life enrichment efforts is keeping residents in touch with their loved ones as much as possible. We have a process for scheduling weekly video chats with family and happily accept requests from family members to get added to the schedule. On Monday, Julie Roh, our volunteer coordinator, is our additional video chat helper. Recently, we received a donation of an iPad as well as a donation to buy more!
Garden time.
Valley VNA has also made an investment in people power with temporary help from PRN Home Health & Therapy. We have an extra eight hours of support each week to help us maintain a consistent schedule of one-on-one visits with residents. Many times this includes going for a walk in the fresh air.
I hope you can see how we’ve all come together in some pretty impressive ways to help our residents and colleagues through these almost unbelievable times. I am so proud of our staff teamwork and the creativity and enthusiasm we all have for keeping our residents’ spirits up. We miss our VNA families and can’t wait until we can all be together again. In the meantime, you can count on us to help bring smiles and contentment to your very special people. They are very precious to us, too!
By Theresa Pichelmeyer, President & CEO, Valley VNA
Valley VNA Senior Care is an independent non-profit organization that was established by caring, activist Neenah citizens way back in 1908. As I meet with families and others in the community, I have come to realize that some of the words we use to describe our mission and identity may be a bit ambiguous. Here are a couple of terms I’d like to clarify—a little vocabulary review, if you will:
Valley VNA stands for Valley Visiting Nurse Association. Ida Heinke was hired in 1908 to visit and care for sick, injured, or aged Neenah people in their homes. The old-fashioned image of a registered nurse visiting families at home has been replaced with our current In-Home Care offerings to seniors who need assistance with personal cares and medication reminders. Today our caregivers are well-trained certified nursing assistants (CNAs) or personal care workers. In addition to In-Home Care, we have a 92-unit senior living community on the south side of Neenah that offers both independent, assisted living and memory care options. Valley VNA is a well-respected brand in the community, and we believe it’s a name worth keeping!
Ida Heinke was Valley VNA’s first visiting nurse.
We are a non-profit organization. But please don’t think for one minute that we operate solely off of charitable donations or cut corners with our staff training, cleanliness, facilities, or service offerings. Rather, our non-profit structure means we are accountable to a talented local volunteer board of directors. By law, the revenues we take in from residents and in-home care clients are automatically reinvested into our services, staff, and facilities. We do not send profits away to distant stakeholders whose sole purpose is to generate a return on their investment. When we do fundraising or apply for grants, we have to prove over and over again that we are a professional, quality-focused, creative, and efficient organization.
Valley VNA is set apart as Diamond Accredited for Quality through WALA.
After 112 years, we have a storied history—but we have never become outmoded. Have you ever visited Valley VNA? You really should stop in and see our bright and cheerful main entrance that blends into our main dining and gathering space. Our residents’ independent and assisted living apartments and suites are regularly updated with new colors and décor, and the courtyards, gardens, and other activity spaces are kept fresh, clean, and equipped for the latest in enrichment and wellness programming. We have a tradition of innovation and adaptation that keeps us vibrant and relevant.
You are always welcome to visit.
There are hundreds of other terms within the realm of long term care, and our team is happy to answer any and all of your questions. There won’t be a test at the end, but you’ll certainly see a difference in the way we do things at Valley VNA.
The Positive Effects of Resolving Loneliness for Seniors
Over the past decade there has been a 10 percent increase in people living alone, and 28 percent of older adults now live by themselves. As people age, they may hesitate to change their living situation due to financial concerns, fervent independence, lack of motivation, or nervousness about how a new living situation may turn out. However, as a person’s social isolation increases, research shows loneliness has the same effect as smoking 15 cigarettes a day.
Important health markers degrade when seniors are socially isolated:
This means the men’s cribbage club at the local YMCA, or a dedicated tribe of women who meet for exercise class and coffee a couple of times a week, are as powerful as good medicine. Seniors who also opt to live in community can benefit from added interaction with peers at mealtimes, during activities, or simply chatting in the hallway.
Why does living in community help improve and extend the lives of seniors?
Research tells us social connectedness helps people live better, longer lives—and a lifetime of experience and earned wisdom tell us this is indeed true! Although a move from one’s long-term home can be difficult at first, many seniors who move into a senior living community will say they wished they made the change earlier. This is proof that genuinely caring for one another is balm for the body and soul.